HEATHER POTTER

HEAD OF COMMUNICATIONS
AND DIGITAL MARKETING

Heather is a media and communications expert with over twenty years experience in strategy, communications and digital marketing.  A former newspaper journalist, she later transitioned into press office and PR work before moving into digital marketing, website and brand strategy.

Over the past two decades, she has worked with a variety of NGOs and major Australian and global brands. Her focus has been developing and executing brand and digital transformation strategies; and delivering data analysis and business modelling with a view to aligning products with audiences. She also has extensive experience working in the tertiary education sector.

Maya Angelou once said that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. That’s why telling powerful stories that move people is a vital to achieving action on climate change.